Are You Getting the Right Leads and Customers?

Are You Attracting the Right Leads and Customers

Imagine...

Sitting in your home office, looking at your schedule and seeing it completely full.  

But as you skim down the page, you can feel your body slumping down and your shoulders feeling heavy.

There isn’t one person on that list you enjoy working with.

Do These Type of Clients Sound Familiar?

Young woman on a motor-bike

The Complainer

Complains non-stop that she’s not getting fast results, but she’s also not following your recommendations to build her business. 

She complains she doesn’t have time to do anything, but she does spend hours binge watching Netflix.

Woman holding a piggy bank

The Mis-Match

You specialize in helping new moms who are single, starting a new business and the mismatched person above is a single woman with no kids working full time for someone else.   

You find that you’re having to alter your standard program just for her.

Woman pointing her finger complaining

The Freebie Seeker

Constantly books free consultations, signs up for every lead magnet/freebie you offer, attends every webinar and Facebook live.

She’s asking questions and looking for free advice instead of investing in your formal coaching services.

business woman looking frustrated

Are you Frustrated?

Do you feel that you’re attracting the wrong type of leads and customers because you’re trying to sell to everyone? If you developed a dating app, why would you market it to married people?

Are you Exhausted?

Do you have to keep justifying your prices and your methods, offering discounts just to get the job?

Are you spinning your wheels?

You’ve read that you need to be on all social media platforms, you have to blog every day, you have to do Tik Tok videos and Instagram Stories and Reels. Wondering where you’ll find the time?

What if you turned this around?

The problem isn’t you personally, it’s your messaging. 

It’s not your fault, because unless you are a copywriter, you likely haven’t a clue where your message went wrong.  Your messaging being the copy on your website, the photos and product descriptions, even where you are on social media, and how you write your captions.

It all starts with who you want as your ideal customer.

What Does This Mean?

Connection

Your ideal customer will connect with your content as if you wrote it just for her…because you did.

Loyalty

Your ideal customer will connect with your content as if you wrote it just for her…because you did.

Save Time and Money

You can stop wasting time and money trying to market to everyone because you now know that this doesn’t work. 

Easier to Create

You can stop wasting time and money trying to create and market products and services to everyone because you now know that this doesn’t work. 

Clear Messaging

Because you have your ideal customer in the forefront, everything will be crystal clear for her. Right down to the colours chosen for your website and the words you use on your home page.

Buying Power

When you’ve defined your ideal customer, converting her from a lead to a paying customer becomes easier because you’ve built a relationship with her. She knows, likes and trusts you.

Business woman emailing her customers

Want some tips?