female business owner creating value for her ideal customer by recording a video tutorial

What Does Creating Value Mean For Your Business?

In today’s society, it is more important than ever to create value for your ideal customer. Creating value means providing something that is valuable to your ideal customer and that cannot be found elsewhere. It can also mean providing a better service than what is available elsewhere, and it can even mean creating a product that no one else has.

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Laptop with an inspirational message: Aspire to Inspire

How to Repurpose a Blog Post for Instagram

Instagram is a great platform for sharing photos and videos with your followers. However, to increase your content marketing effectiveness, it’s important to provide value to them in such a way that they become new customers. Does this mean you have to spend even more hours creating new content for IG?  What if I told you that you can take your value packed blog post and turn it into multiple pieces of content for Instagram?   

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Old Vintage Typewriter on a Desk

How to Write a Blog Post If You Hate Writing

Do you hate writing? Are you struggling with learning how to write a blog, or to come up with blog post ideas? If so, you’re not alone. A lot of people find writing difficult, but it doesn’t have to be that way. In this article, you will learn how to write a blog post by

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female solopreneur planning her website and looking for inspiration in a magazine

How to Plan a Website: Tips for Beginners

A website is one of the most important tools for building a successful business. A well-intentioned site can be derailed by some common mistakes, even with a basic website plan. The results of these mistakes can be disastrous for business.  Read this post and avoid making these same mistakes.

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