The Post it Note Method of Nailing Your Niche

The Post it Note Method of Nailing Your Niche

When you read about niche sites, do your eyes glaze over, not quite understanding what that means?  don’t worry about it, I didn’t understand the depth of what a niche site was until quite a few years ago. Just to let you know ahead of time, I’m using a “dog niche” for this example, but the complimentary post-it-note worksheets and techniques I’m showing in the video can be used for any niche.

How to Find Branding Inspiration at the Paint Store

How to Find Branding Inspiration at the Paint Store

Blog Post and Free Worksheets How to Find Branding Inspiration at the Paint Store You’ve started your own business and haven’t got a clue about branding.  You may be thinking of hiring someone for this step, but I bet the quotes you’ve received are...
Don’t be That Annoying Sales Person

Don’t be That Annoying Sales Person

Does it irk you when a sales person says “I have this same model at home”?  I think they’re trying to make a connection with you and add credibility, because heck, if the sales person says they have it, it must be good right?  Whether they are being truthful or not, it’s this type of annoying sales tactic that make me want to gouge my eyes out.   Now check out the next scenario…has this happened to you? 

Do You Make Any of These Common Mistakes When Choosing Your Branding Colours?

Do You Make Any of These Common Mistakes When Choosing Your Branding Colours?

I don’t know about you, but I can get sucked into creating branding palettes for hours and love every minute of it. But when I was starting, there were some huge mistakes I was making and I notice it more and more now when reviewing websites and hope that this short list will help you “not” make those same mistakes.

Do You Really Need an Ideal Customer Profile?

Do You Really Need an Ideal Customer Profile?

Blog Post and Free Worksheets Do You Really Need an Ideal Customer Profile? I’ll confess…I LOVE working through this exercise with someone for the first time.  When asking “who are your customers” and the answer is usually “whoever will buys my...
Why Selling to Everyone is a Huge Confusing Mistake

Why Selling to Everyone is a Huge Confusing Mistake

Have you ever heard the saying, “if your selling to everybody, you’re selling to nobody? It didn’t make a lot of sense when I heard it the first time a few years ago. Figured if Billy Bob wanted to buy my widget, sure, I’ll take his cash. But what I didn’t realize is the person doing the physical buying wasn’t the issue. It’s the person I’m trying to attract as a customer…that’s where I was successfully failing.

5 Ways to Connect Your Website to Your Ideal Customer

5 Ways to Connect Your Website to Your Ideal Customer

On a scale of 1-10, how well do you feel your website or social media content really connects with your ideal customer? honestly? When someone lands on your home page, are they reading generic copy or is it written for a specific person? Have you ever landed on a website and thought to yourself “it’s like she’s reading my mind”, or you were so in tune with what you were reading as if it was written just for you? You can’t write for everyone because your message gets so diluted, it doesn’t stand out. So how do you work around this?