Does it irk you when a sales person says “I have this same model at home”? I think they’re trying to make a connection with you and add credibility, because heck, if the sales person says they have it, it must be good right? Whether they are being truthful or not, it’s this type of annoying sales tactic that make me want to gouge my eyes out. Now check out the next scenario…has this happened to you?
Did you know that it’s been proven that when you know who you’re selling to, it’s so much easier to create your product/service descriptions, your website, email, social media content, and even what images you’ll choose to display on in your marketing material.
Choosing branding colours comes easy for me because of my background with colour theory. But it’s pretty presumptuous for me to think it would be easy for you, so we’re going to fix that in this post.
I don’t know about you, but I can get sucked into creating branding palettes for hours and love every minute of it. But when I was starting, there were some huge mistakes I was making and I notice it more and more now when reviewing websites and hope that this short list will help you “not” make those same mistakes.
Have you ever heard the saying, “if your selling to everybody, you’re selling to nobody? It didn’t make a lot of sense when I heard it the first time a few years ago. Figured if Billy Bob wanted to buy my widget, sure, I’ll take his cash. But what I didn’t realize is the person doing the physical buying wasn’t the issue. It’s the person I’m trying to attract as a customer…that’s where I was successfully failing.
On a scale of 1-10, how well do you feel your website or social media content really connects with your ideal customer? honestly? When someone lands on your home page, are they reading generic copy or is it written for a specific person? Have you ever landed on a website and thought to yourself “it’s like she’s reading my mind”, or you were so in tune with what you were reading as if it was written just for you? You can’t write for everyone because your message gets so diluted, it doesn’t stand out. So how do you work around this?