You’ve heard the phrase- “jack of all trades, master of none.” Well, in business, having a niche is like being a MASTER OF ONE.
When you’re constantly working on your business, it’s hard to take time for yourself. It can be tempting to just keep going because there are always more things to do. And yet, taking care of yourself is the most important thing you can do for your business in the long run. So how can you find balance? One way is by setting boundaries with your work and carving out some space in your schedule for self-care activities. This will help ensure that all aspects of life get attention – not just work!
In this video tutorial, you will learn how to create an introduction if someone were to ask you “what do you do”. You’ll work with boring examples and with interactive exercises, take them to intros that make you stand out from all the noise.
You don’t need a degree in graphic design to create a simple logo for your if you have the funds to outsource this great go for it. But there’s nothing like designing your own logo when getting started. In this video demonstration below, you’ll learn how to create a simple logo using the free version of Canva.
When you read about niche sites, do your eyes glaze over, not quite understanding what that means? don’t worry about it, I didn’t understand the depth of what a niche site was until quite a few years ago. Just to let you know ahead of time, I’m using a “dog niche” for this example, but the complimentary post-it-note worksheets and techniques I’m showing in the video can be used for any niche.
Does it irk you when a sales person says “I have this same model at home”? I think they’re trying to make a connection with you and add credibility, because heck, if the sales person says they have it, it must be good right? Whether they are being truthful or not, it’s this type of annoying sales tactic that make me want to gouge my eyes out. Now check out the next scenario…has this happened to you?
Did you know that it’s been proven that when you know who you’re selling to, it’s so much easier to create your product/service descriptions, your website, email, social media content, and even what images you’ll choose to display on in your marketing material.