How to Write Your Elevator Pitch

How to Write Your Elevator Pitch So You Stand Out from Everyone Else

Picture this scenario…you get onto an elevator and who jumps in as the doors are closing?  Tony Robbins.  

In his deep raspy voice he says “Hi, I’m Tony” and offers to shake your hand.  Of course, you shake his hand and respond by saying your name.  

Then it comes… he asks, “what do you do?” and you have until the elevator reaches the 5th floor to tell him.  

  • you can’t be rushed
  • you have to sound confident
  • you need to be concise

Can you do it?

Everyone has a story to tell, and they’re all worth listening to.  Sometimes, it’s hard to know which stories to tell, how to tell them, or when to tell them. As a small business owner, there are a few things you can do to make “telling people what you do” more memorable. 

Your elevator speech is one of the best ways to make a great impression.  It’s a powerful tool that can be used when you’re meeting someone for the first time in person, in a class or on a Zoom call.

It’s a one-sentence pitch that gives “who you’re speaking to” aka your audience a glimpse of what you bring to the table. It’s a short summary of your skills and abilities in one concise sentence.

Now an elevator speech is a bit of a misnomer since it doesn’t have to be in an elevator.  It’s the idea of taking who you’re speaking to on a quick tour of what you do in the time it takes for the elevator to reach the top floor.

In this 3 ½ minutes quick video, you’ll learn some simple steps on creating your own elevator speech that will help you be memorable the next time someone asks what you do.

Video Transcription Below

So give this a try and comment below with your rewrite.   Bonus points if you also write an elevator introduction about yourself. All right so that’s it for today. I really look forward to reading what you’ve got and until next time stay inspired.

Until next time, Stay Inspired.

Gisèle Grenier


Gisele Grenier sitting at her desk

I help business owners like you by teaching you how to build, manage and grow your website and get your products and services in front of the right people.

Gisèle Grenier
Website Designer, Developer and Coach


How to Write Your Elevator Pitch So You Stand Out From Everyone Else – Transcript

How to Write Your Elevator Pitch to Stand Out from Everyone Else

Hey everybody,  Gisèle Grenier here. So this is a short and sweet post with a challenge. If you and I stepped onto an elevator, post pandemic, and I asked you what you did for a living, what would you say? So I’m going to give you some examples. Would you say I sell socks? Or I write inspirational quotes on greeting cards or I make dog collars.

Now what’s the problem with these three statements? I’m going to give you a second to think about it.

They are so flipping boring. They’re generic, and you can buy these anywhere.  Now would this, make it better? I sell socks made from hemp? or I write inspirational quotes on handcrafted bamboo paper, or I make custom dog collars for dogs over 120 pounds. So what do you think? A bit better?  Why are these a little bit better?

Because they’re  not generic anymore. They’re a bit more specific, but let’s go a little bit further. What could you do to make these even better? I’ll give you a second to think about it. Add the word “so” and then finish the sentence.  

“I sell socks made from hemp so you have dry and non stinky feet all day long”. How about  “I write inspirational quotes on handcrafted, bamboo paper so your card becomes a piece of art and never ends up in the trash”. What about “I make custom dog callers for dogs over 120 pounds that makes your dog look glamorous and keeps them safe while they bounce around to play”.

So what do you think now? These aren’t perfect. I wrote these without any editing and I do have them on the screen so I could recite them properly, but are they boring? Are they generic? And what if somebody told you what they did using those statements, would you think, Oh, I can buy that at Walmart or, you know, I could buy that at a discount store.

No, you wouldn’t find these anywhere. Now, the only thing that we didn’t address is who you are and who you serve. Remember this is an elevator pitch. You and I step out onto an elevator. I say, what do you do? And then this is what you would say to me. So I’m giving you a challenge. Don’t you love those?

Pretend you’re the business owner. And what I want you to do is I’d like you to rewrite these introductions, but also incorporate who you are and who you serve. Now you can change the order and you can change the grammar, but the introduction has to make sense when speaking out loud, so you can write out on paper and then just maybe fire up your phone and record you saying that statement just to make sure it makes sense.

So why am I not asking you to write your own statement? Because I’m willing to bet that you’ll find this challenge easier than if I would have asked you to write it about yourself. I don’t know why, but it seems easier when you write about someone or something else. But when we write about ourselves, we tend to freeze up.

So give this a try and comment below with your rewrite.   Bonus points if you also write an elevator introduction about yourself.

All right so that’s it for today. I really look forward to reading what you’ve got and until next time stay inspired.

How to Write Your Elevator Pitch to Stand Out from Everyone Else

Hey everybody,  Gisèle Grenier here. So this is a short and sweet post with a challenge. If you and I stepped onto an elevator, post pandemic, and I asked you what you did for a living, what would you say? So I’m going to give you some examples. Would you say I sell socks? Or I write inspirational quotes on greeting cards or I make dog collars.

[00:00:32] Now what’s the problem with these three statements? I’m going to give you a second to think about it.

[00:00:36]They are so flipping boring. They’re generic, and you can buy these anywhere.  Now would this, make it better? I sell socks made from hemp? or I write inspirational quotes on handcrafted bamboo paper, or I make custom dog collars for dogs over 120 pounds. So what do you think? A bit better?  Why are these a little bit better?

[00:01:03]Because they’re  not generic anymore. They’re a bit more specific, but let’s go a little bit further. What could you do to make these even better? I’ll give you a second to think about it. Add the word “so” and then finish the sentence.  

[00:01:19]”I sell socks made from hemp so you have dry and non stinky feet all day long”. How about  “I write inspirational quotes on handcrafted, bamboo paper so your card becomes a piece of art and never ends up in the trash”. What about “I make custom dog callers for dogs over 120 pounds that makes your dog look glamorous and keeps them safe while they bounce around to play”.

[00:01:45]So what do you think now? These aren’t perfect. I wrote these without any editing and I do have them on the screen so I could recite them properly, but are they boring? Are they generic? And what if somebody told you what they did using those statements, would you think, Oh, I can buy that at Walmart or, you know, I could buy that at a discount store.

[00:02:09]No, you wouldn’t find these anywhere. Now, the only thing that we didn’t address is who you are and who you serve. Remember this is an elevator pitch. You and I step out onto an elevator. I say, what do you do? And then this is what you would say to me. So I’m giving you a challenge. Don’t you love those?

[00:02:30] Pretend you’re the business owner. And what I want you to do is I’d like you to rewrite these introductions, but also incorporate who you are and who you serve. Now you can change the order and you can change the grammar, but the introduction has to make sense when speaking out loud, so you can write out on paper and then just maybe fire up your phone and record you saying that statement just to make sure it makes sense.

[00:02:55]So why am I not asking you to write your own statement? Because I’m willing to bet that you’ll find this challenge easier than if I would have asked you to write it about yourself. I don’t know why, but it seems easier when you write about someone or something else. But when we write about ourselves, we tend to freeze up.

[00:03:15] So give this a try and comment below with your rewrite.   Bonus points if you also write an elevator introduction about yourself. All right so that’s it for today. I really look forward to reading what you’ve got and until next time stay inspired.

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