How to Write Your Website Branding Statement

by | Feb 1, 2021 | Web Design

How many times have you landed on a website from a Google search and ended up clicking the back button because you couldn’t figure out if you were in the right place?

At the time of writing this post, it happened 9 times to me today.  

You’re busy and if you’re searching for zyx, land on a website that has nothing to do with what you’re looking for, guess what you’re going to do?

Whether you’re building your first website or have one that’s already done, does your home page instantly tell your website visitor in 7-10 seconds who you are, what you do, and who you serve?

In this video lesson, you will learn how to write a branding statement for the hero section of your website (which is the very first thing a website visitor sees on your home page).

You’ll see some examples of branding statements, learn some different formulas, and then do a quick writing exercise to practice what you’ve learned in the video.

By the time the video is done, you’ll know exactly what to write for your own branding statement, even if you have trouble putting words to paper.

and the best part…you’re branding statement can change as your business changes, so nothing is carved in stone.

Until next time, stay inspired.

Gisèle

6 Comments

  1. Corinna

    I’m so glad you’re talking about this because it’s so important. Thank you!

    Reply
    • Gisèle

      Thanks Corinna! we only have a few seconds to connect to might as well make it count right 🙂

      Reply
  2. Jenny

    I love how you call it Website Hero! This is such an important thing to include on y website but so many of us are not clear about it. Thank you!

    Reply
    • Gisèle

      Thanks Jenny, glad it was helpful for you.

      Reply
  3. James Karter

    I’m so glad you’re talking about this because it’s so important. Thank you!

    Reply
    • Gisèle

      I’m glad it was helpful.

      Reply

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