Do you have a treasure trove of older blog posts collecting digital dust? Don’t let them go to waste! Repurposing blog content is a fantastic way to maximize the value of your hard work and give your older posts a second chance to shine. In this article, you’ll explore the benefits of repurposing blog content, how to choose the right content to repurpose, various repurposing formats, and some best practices for success. So, let’s dive in!
The Importance of Repurposing Blog Content
Repurposing blog content has a bunch of perks, and one of the best parts is how much time you can save. No more spending endless hours coming up with ideas, doing research, and writing from scratch!
Here are some other benefits:
Creating high-quality content takes time and effort when you consider keyword research, but repurposing existing content can save resources by giving your older posts a new life. Instead of constantly creating new content from scratch, you can extend the value of your previous efforts.
Updating and repurposing older content can help improve your search engine rankings. By adding new information, optimizing keywords, and incorporating internal and external links, you can boost your content’s relevance and visibility on search engines.
Reaching a wider audience
By tweaking your current content into various formats and spreading it across platforms like Medium, Instagram, Pinterest, and Twitter, you’ll find yourself connecting with a way bigger audience. That’s because not everyone consumes content in the same way.
Repurpose Blog Content: What it Doesn’t Mean
Repurposing isn’t just about taking your old content, copying it word-for-word into a new article or post, and then dusting off your hands as if you’re done. Instead, repurposing is all about taking the “good stuff” from your existing content and presenting it in a fresh, engaging, and appealing way to your audience.
If you want to make great content, you have put in a teeny bit of elbow grease. It’s like recycling for your content – reduce, reuse, and repurpose! So, when you repurpose your blog content, it’s all about breathing new life into your past work, reaching more people, and keeping your content game strong!
Another important thing to remember when you want to repurpose blog content—it doesn’t mean you should stop creating new content altogether. No way! Repurposing is just one part of a well-rounded content strategy. Using your existing content for repurposing is a no-brainer. But to keep your audience entertained and hooked, you also need to mix in new, exciting ideas. So, think of repurposing as a super helpful sidekick to your content creation process.
Choosing the Right Content From the Start
It’s crucial to select the right content you want to repurpose. I’ll give some examples for a dog trainer who specializes in working with abused dogs.
Consider the following factors when choosing content for repurposing:
Repurpose Blog Content that’s Evergreen:
Evergreen content refers to timeless pieces of content that remain relevant regardless of the passage of time. These are articles or blog posts that provide valuable information or insights that don’t become outdated quickly.
When selecting content to repurpose, prioritize evergreen pieces. Since they hold their value over time, updating and resharing them can yield long-lasting benefits. By repurposing evergreen content, you can extend its reach and continue to provide valuable information to your audience.
For example, if you have an evergreen blog post titled “Top 10 Training Techniques for Abused Dogs,” it can serve as an excellent candidate for repurposing. The information and techniques shared in the post will likely still be relevant and valuable to dog owners seeking guidance in training abused dogs.
Select High-performing Articles:
Analyze your analytics to identify high-performing articles in terms of traffic, engagement, and conversions. These articles have already proven their value by attracting a significant audience, generating interest, and driving meaningful interactions. Repurposing high-performing articles can further capitalize on their success and reach a broader audience.
For instance, if you have an article titled “Transforming Fearful Dogs: Success Stories of Rehabilitation,” which garnered substantial traffic and received positive feedback, it presents an excellent opportunity for repurposing. You can leverage the success of this article by repurposing it into different formats, such as a podcast episode where you narrate and discuss the success stories in more detail.
Pay attention to comments, feedback, and engagement from your readers. Take note of posts that generate lots of interest, receive positive comments, or spark lively discussions. These interactions indicate that the content resonates with your audience and addresses their needs or interests. Such posts can be excellent candidates for repurposing as they have already demonstrated their value to your readers.
For example, if you notice that an article titled “Building Trust with Abused Dogs: A Step-by-Step Guide” receives numerous comments from readers expressing their appreciation for the tips and techniques shared, it suggests a strong connection with your audience. Repurposing this content could involve transforming it into an engaging video series where you demonstrate and elaborate on the trust-building techniques.
By considering these factors—evergreen content, high-performing articles, and reader feedback—you can strategically choose the most suitable content for repurposing. This approach ensures that you leverage valuable, timeless, and well-received content to maximize the impact of your repurposing efforts.
Formats to Repurpose Blog Content
There are numerous ways to repurpose blog content, including:
Transform data-heavy or complex information from your blog posts into visually appealing infographics. These graphics make it easier for readers to digest information and are highly shareable on social media.
Turn your written content into engaging audio content by creating podcasts. Podcasts offer a convenient, on-the-go option for your audience and can help expand your reach to new listeners.
Videos are a popular format that can boost engagement and reach. Create video tutorials, webinars, or animated explainers based on your blog content. This will cater to those who prefer visual learning and offer a dynamic way to engage with your material.
Social Media Posts
Not all people consume content the same way. Some in fact may not be interested in reading a blog post because it takes to much time. You can get around this by repurposing your content by slicing it up your into smaller, bite-sized pieces and share it on social media!
Remember to keep things engaging and approachable by adopting a conversational writing style. Here are some ideas:
Medium: Medium is a platform where you can share in-depth articles and thought pieces. Take the main points from your original content and expand on them, providing more detail or adding a fresh perspective. Try to include personal anecdotes, stories, or examples to make the piece more relatable and engaging.
Instagram: Instagram is all about visuals. Transform your content into carousels, reels or stories. If your blog post is a tutorial, a carousel is great for this type of content.
Pinterest: Pinterest users love to discover and save inspiring ideas. Create captivating images or infographics that summarize your content, and make sure to include relevant keywords in the pin description. You could also create a step-by-step guide, checklist, or tutorial that users can easily follow and save to their boards.
Twitter: Twitter’s character limit makes it the perfect platform for sharing concise, thought-provoking content. Break down your original piece into several engaging tweets, incorporating quotes, statistics, or questions to spark discussion. You can also create a Twitter thread to share a series of related tweets, providing more context and depth to your content.
Combine several related blog posts into a comprehensive ebook or guide. This format provides added value for your audience and can even serve as a lead magnet to grow your email list.
Best Practices to Repurpose Blog Content
To ensure the success of your repurposing efforts, follow these best practices:
Update and improve content
Before repurposing, review and update your content to ensure it’s current and accurate. Add new information, fix any errors, and optimize it for better readability. But how often should you repurpose your blog content? It depends on your content strategy and goals. Regularly review your analytics and audience feedback to identify opportunities for repurposing content.
Optimize for different platforms
Each platform has its unique requirements and preferences. Tailor your repurposed content to suit the specific platform’s format, style, and audience for maximum impact.
Interlink related content
When repurposing content, make sure to interlink relevant blog posts, videos, or other resources. This will help guide your audience through your content and improve their overall experience.
Promote repurposed content
Don’t forget to promote your repurposed content across various channels. Share it on social media, send it to your email subscribers, and use it in guest posts or collaborations.
Track Using Analytics
You’ll want to track your repurposed content using analytics tools to monitor traffic, engagement, and conversions. Compare the results to the original post to compare the effectiveness of your repurposing efforts.
Wrapping it Up
Repurposing your blog content is like discovering a hidden treasure trove of valuable resources right under your nose! You’ll save time, money, and energy, while reaching a wider audience and boosting SEO.
But, repurposing isn’t about copy-pasting old content; it’s about revamping, reimagining, and re-presenting it in fresh, exciting ways.
As you dive into the repurposing world, remember to choose evergreen, high-performing content, and pay attention to reader feedback to identify the best candidates for repurposing. Explore various formats like infographics, podcasts, videos, social media posts, and ebooks to cater to diverse audience preferences.
Finally, follow best practices for repurposing, like updating and improving your content, optimizing for different platforms, interlinking related content, promoting your repurposed pieces, and tracking your results with analytics.
- How to Repurpose Your Blog Posts to Create Additional Content
- How To Repurpose A Blog Post: 7 Ways To Make Your Content More Relevant And Valuable
- How to Repurpose a Blog Post for Instagram
- Neil Patel wrote an interesting article “Does Repurposing Content Work?” and his article is based on data. The link will take you direct to his article in another browser window so you don’t lose your place.